The Building Expresses The Brand

Alliance Automation presented us with 2 clear goals for their new building. One, it should be an extension of their brand. Two, it should trigger collaboration and resonate a positive culture. A 2 story atrium is the organizing element for the floor plan. Rather than conceal the manufacturing / shop space, a glass wall from the atrium showcases the highly skilled people and activity occurring on the shop floor.

Our team was inspired by a sports arena. The concourse tells the team’s story and elevates excitement before you enter the arena to watch the athletes. Alliance Automation’s atrium is their branded concourse, but the real attraction is the shop floor where the talented people design and build robotic automation systems.